digital marketing agency

About Us

At Something Social Marketing, we don’t just offer services; we craft experiences. As a comprehensive digital marketing agency, our commitment goes beyond traditional marketing. We delve deep into the essence of your brand, ensuring that every strategy we deploy is rooted in authenticity and innovation.

Our goal? To propel your brand forward, ensure it resonates powerfully with your audience. With us, you’re not just getting a marketing agency; you’re gaining a partner dedicated to accelerating your brand’s journey.


To empower brands with unparalleled service, fostering growth, enhancing brand value, and maximising ROI. At Something Social, your success is our benchmark.


Envisioning a future where we stand at the forefront of the marketing industry, not just as leaders but as pioneers. Through continuous learning and insight-driven strategies, we aim to redefine excellence in marketing, setting new standards for authenticity and innovation.

Meet Our Team


Liam van der Merwe

Strategic Director

Liam packs more than 9 years of solid marketing and management know-how. He’s truly passionate about building communities and laying down game-changing strategies. Thanks to his knack for piecing together engaging plans, he’s been a driving force in propelling Something Social to new heights, playing a huge part in our awesome growth since we began.

digital marketing agency

Charné Swart

Creative Director

Charné possesses a unique flair for capturing a client’s vision and moulding it into memorable brand experiences. With more than 9 years in the business & marketing realm, she’s been instrumental in shaping Something Social’s journey. As our founder, she established the robust foundation that’s been pivotal to our success, guiding countless clients to achieve their business goals.

Courtney Karam

Courtney Karam

Brand Manager

Courtney brings a unique blend of passion, creativity, and expertise to the Something Social team. With a practical approach to design, she excels at creating visuals that are not only appealing but also effectively communicate with the audience. We’re excited to have her drive innovation in our design strategies.

Our Strategic Focus

Brand Awareness

Our brand development process begins with ensuring your brand strategy matches the demographics, interests and behaviours of your ideal customer. Something Social is eager to assist you with growing your digital following.

Build Valuable Relationships

Allow Something Social to boost your brand’s engagement by creating meaningful and sustainable relationships with your customers and other key industry players through our promotion of community, content and connection. 

Drive Leads & Conversions

We’re experts at designing creative digital campaigns that generate the quality leads and conversions you are looking for. Our strategies are geared at boosting your digital presence, driving website traffic and directly influencing your sales.

Brand Equity

Improve your customer retention and let us add sustainable, long-term value to your brand and improve your returns on investment. Strengthen your brand’s equity with Something Social’s forward-thinking brand and marketing strategies.