Welcome to the next instalment in our blog post series focusing on copywriting – specifically, AI copywriting. While there has been a lot of debate and discussion around the presence of AI tools in the industry, we view it as a supplementary resource rather than a complete replacement. We run through the finer points of concern, like weaving AI to be more compatible with real life and weighing up the good and the bad. Read on for some of the practical ways you can utilise these new bots in your business and beyond.
The year AI changed everything
Mid-2022, AI tools made their presence known across headlines. It started with Dall.E2 and soon ChatGPT took centre stage on 30 November 2022. Since then, 2023 saw a consistent stream of various AI renditions and platforms released. There are now hundreds of tools and some great AI copywriting resources that can be used to improve your marketing.
The first thing to clarify about these artificial writing tools – they do not create original texts or findings. They have been trained with human-penned material to synthesize and provide a result to answer your prompt. AI tools are limited to the algorithm they are based on and the material they have been trained with (some are trained only up to 2021). Regardless, because of their quick content and fact generation, they present themselves as revolutionary tools, if used strategically.
Putting AI-powered copywriting to the test
To demonstrate how various AI tools stack up, we ran a test question through three AI tools – Bard (Google’s rendition of AI), ChatGPT (released by Open AI) and AI Chat (by Copy.ai).
Question: How can I use AI Copywriting tools to improve my marketing?
| Bard | Chat.GPT | AI Chat |
|---|---|---|
| AI copywriting tools can help you improve your marketing in a number of ways. Here are a few examples: ● Increased productivity: AI copywriting tools can help you create content faster and more easily. This can free up your time to focus on other aspects of your marketing, such as strategy and planning. ● Improved quality: AI copywriting tools can help you create content that is more engaging, persuasive, and relevant to your target audience. This can lead to better results from your marketing campaigns. ● Reduced costs: AI copywriting tools can help you save money on hiring human copywriters. This can be a significant cost savings, especially for small businesses. Here are some specific ways you can use AI copywriting tools to improve your marketing: ● Create landing pages: AI copywriting tools can help you create landing pages that are more effective at converting visitors into leads and customers. ● Write blog posts: AI copywriting tools can help you write blog posts that are informative, engaging, and shareable. ● Create social media posts: AI copywriting tools can help you create social media posts that are attention-grabbing and drive engagement. ● Write email campaigns: AI copywriting tools can help you write email campaigns that are persuasive and drive sales. If you’re looking for ways to improve your marketing, AI copywriting tools can be a valuable asset. By using these tools, you can create content that is more engaging, persuasive, and relevant to your target audience. This can lead to better results from your marketing campaigns. Here are some of the best AI copywriting tools on the market: ● Jasper (formerly Jarvis) ● CopyAI ● Writesonic ● Anyword ● Wordtune These tools offer a variety of features that can help you create high-quality content quickly and easily. They can be used for a variety of marketing tasks, such as creating landing pages, blog posts, social media posts, and email campaigns. If you’re looking for a way to improve your marketing, I encourage you to try out one of these AI copywriting tools. You may be surprised at how much they can help you. ———————————— Words: 352 Characters: 2094 | Using AI copywriting tools can be a powerful way to enhance your marketing efforts. These tools leverage natural language processing and machine learning algorithms to generate compelling and persuasive content. Here are some steps to effectively use AI copywriting tools to improve your marketing: ● Understand your audience: Clearly define your target audience and their preferences. This knowledge will help you create more relevant and engaging content using AI tools. ● Select the right tool: There are several AI copywriting tools available, such as Conversion.ai, Copy.ai, and shortly.ai. Evaluate different options based on their features, user reviews, and pricing to choose the tool that best suits your needs. ● Define your goals and objectives: Clearly outline what you want to achieve with your marketing campaign. Whether it’s increasing conversions, improving click-through rates, or enhancing brand awareness, having well-defined goals will guide your AI copywriting efforts. ● Provide clear instructions: When using AI copywriting tools, it’s crucial to give clear instructions to the system. Clearly communicate the tone, style, and key messaging you want to convey. You can also provide examples of content you find appealing to help the AI understand your preferences. ● Collaborate with the AI: Treat the AI tool as a creative partner rather than a replacement for human input. Use its generated content as a starting point and refine it according to your brand’s voice and marketing objectives. Remember, the AI tool provides suggestions, but you have the final say. ● A/B testing: Experiment with different versions of the AI-generated content. Conduct A/B tests to measure the performance of the AI-generated copies against other versions to see what resonates better with your audience. ● Monitor and analyze results: Continuously monitor the performance of your marketing campaigns. Track key metrics like click-through rates, conversions, engagement, and other relevant indicators. This data will help you refine your AI-generated content and optimize your marketing strategies over time. ● Stay updated with AI advancements: Keep up with the latest developments in AI copywriting. These tools are rapidly evolving, and new features and improvements are regularly introduced. Stay informed to leverage the most advanced capabilities and stay ahead of the competition. Remember, while AI copywriting tools can be highly beneficial, they are most effective when used in conjunction with human creativity, critical thinking, and a deep understanding of your target audience. ———————————- Words: 386 Characters: 2564 | AI copywriting tools have become a game-changer for marketing professionals, as they help create high-quality content quickly and efficiently. Here’s how you can use these tools to improve your marketing efforts: ● Generate engaging headlines and titles: AI copywriting tools can analyze your content and suggest attention-grabbing headlines and titles, increasing the chances of your target audience clicking on your articles or posts. ● Improve your SEO: These tools can optimize your content for search engines by suggesting relevant keywords, meta descriptions, and tags, ensuring that your content ranks higher in search results. ● Create social media content: AI copywriting tools can help you generate creative and engaging social media posts, enhancing your brand’s online presence and attracting more followers. ● Automate email marketing campaigns: Use AI copywriting tools to craft compelling email subject lines and body copy that will increase open and click-through rates, ultimately leading to more conversions. ● Write persuasive ad copy: AI tools can help you create persuasive ad copy that resonates with your target audience, increasing the likelihood of them clicking on your ads and converting into customers. ● Craft long-form content: AI copywriting tools can help you produce well-researched, high-quality long-form content, such as blog posts, whitepapers, and case studies, which can position your brand as an industry expert. ● Save time and resources: By automating the copywriting process, you can save valuable time and resources that can be allocated to other important marketing tasks, such as strategy development and data analysis. ● Maintain brand consistency: AI copywriting tools can learn your brand’s tone, voice, and style, ensuring that all content created is consistent with your brand’s identity. ● Test and optimize content: Use AI tools to analyze the performance of your content and make data-driven recommendations for improvement, such as tweaking headlines or adjusting the layout for better engagement. ● Stay on top of trends: AI copywriting tools can help you identify trending topics and keywords in your industry, allowing you to create timely, relevant content that will resonate with your audience. By leveraging the power of AI copywriting tools, you can streamline your content creation process, improve the quality of your marketing materials, and ultimately drive better results for your business. ——————————- Words: 369 Characters: 2442 |
We took the results created by each bot, then created a table, organised the material and added spacing for readability. We did not edit any of the generated content.
Our thoughts on the responses
The content generated was about the same length, with varying numbers of points. Two of the tools gave a precise list of AI copywriting tools (Bard and ChatGPT), while Chat by CopyAI spoke generally. Bard also implemented the first-person voice, while the other two wrote in the third person (this can be adjusted with tone prompts and refined parameters).
Content-wise, they followed a basic structure of introduction, points (some with resource examples) and then a conclusion. This is where it gets interesting.
Most of the endings include some form of perspective on the future of AI copywriting:
- Bard made a suggestion to try the AI tools and hinted at the reader’s surprise at the outcome.
- ChatGPT reminded the reader that tools are evolving, but should be used with a fair balance of human input for the best product.
- Chat by CopyAI referred to the benefits of AI tools for business results if leveraged properly.
These three generated answers provide some insight into the unique standpoints and voice of AI. Bard appeared more readable for the average audience, ChatGPT provided slightly more technical explanations and Chat by CopyAI provided more advanced sentence structures and phrases.
Collectively, they gave usable content. To make the material even more publishable, we’d suggest adding a keyword, tweaking for tone, popping in an example and adding hyperlinks to your own services or products as needed.
AI tools to add to your marketing utility belt
When considering these AI tools for copywriting, some feature paid memberships that will likely bill annually.
Bard by Google and DeepMind
Price: Free (for now)
Benefits: Bard is designed to assist with generating content ideas and outlines, Bard helps in researching and organising information, creating SEO-friendly content, and generating briefs for writers. It provides writing prompts and suggestions to improve your writing.
ChatGPT by Open AI
Price: General Chat GPT is Free | ChatGPT Plus will be $20/month
Benefits: This versatile language model can be used for various tasks – like generating conversational responses, answering questions, providing explanations, and more. It can assist with natural language understanding and generation in chatbot applications.
Chat by Copy.AI
Price: Free | Premium $36/month | Enterprise (price to be requested)
Benefits: This tool focuses on generating marketing and advertising copy, like AI-generated content for social media ads, blog posts, and landing pages. It aims to save time and effort when creating persuasive and engaging marketing content.
Jasper by Jasper AI, inc.
Price: Creator $39/month | Teams $99/month | Business custom pricing
Benefits: This conversational AI platform can be used to build chatbots, voice assistants, and virtual agents. It focuses on creating interactive and personalised experiences for customer support, sales, and other conversational applications.
Wordtune by AI21 Labs
Price: Free | Premium $9.99/month | Premium for teams (contact for pricing)
Benefits: It was designed to enhance writing by providing alternative wording and sentence suggestions. It can be used to improve a piece of written content’s clarity, conciseness, and tone. Wordtune integrates with various writing platforms and offers a browser extension.
NotionAI by NotionLabs Inc.
Price: (As an add-on to Notion productivity plans) $10/member, per month | Plus, Business and Enterprise customers with annual billing can receive a 20% discount
Benefits: When you are using NotionAI within Notion, you get features such as task management, content organisation, note-taking, and collaboration. It doesn’t focus solely on AI-generated content but offers a versatile workspace that can be enhanced with AI integrations.
Copysmith by Copysmith AI
Price: Starter Annual $19/month | Pro Annual $49/month | Enterprise Plans (contact for pricing)
Benefits: This tool is great for generating marketing copy, including social media ads, product descriptions, blog posts, and more. It aims to assist businesses in generating creative and persuasive content quickly.
Things to note when using AI copywriting tools
These tools will help optimise and speed up time-consuming tasks, and even jumpstart writer’s block. But, must be used with care. Use it to assist as a topic guide or a word generator, but allow your voice or brand to shape the content presentation. That subtle but signature presence will keep your material creative and fresh, not robotic.
Copywriting AI tools:
Are not perfect
While time-savers, they can sometimes generate content that is factually or grammatically incorrect – or just not very good. Always proofread and edit AI-generated content before publishing it!
Can be biased
They are trained on massive datasets of text and code – and can reflect the biases of their creators. Be mindful of this and take steps to review and mitigate it.
Can be used to create spam
Some people use AI writing tools to create spammy content to drive traffic to their websites or sell products. Be aware of this and use AI writing tools responsibly – “with great AI, comes great responsibility”.
Tips for copywriting with AI
Be clear about your goals
Brainstorm and plan accordingly. What do you want the AI writing tool to do – to generate ideas, write content, or something else? Then, let this inform your prompt.
Provide clear instructions
The more specific your instructions, the better the AI writing tool will be able to generate content that meets your needs. Parameters are key. Specify your query, add tone, plug in exact webpage addresses and be concise. The more you ask about a particular conversation topic, the more you can explore that search string by refining the investigation angle.
Be patient
AI writing tools can take some time to generate content, especially during peak use times. Perfect content is not always guaranteed, but, you can make it better. Contribute to the training and troubleshooting process by providing feedback or reporting errors in your AI-generated chat experiences.
Review and edit
AI writing tools can generate great content, but, you will need to proofread and edit before publishing. This will help you ensure that the content is accurate, grammatically correct, and meets your specific needs. (It’s just good practice to review anything before posting to your platforms.)
Advance your marketing with AI
Are you interested in learning about how we integrate AI into our marketing strategies? Book a consultation with us for a personalised AI copywriting learning experience!
