When it comes to building solid long-term relationships with your customer audience, content marketing is essential. When connecting with brands in the modern age, consumers seek valuable content. Content marketing is a strategic marketing approach that focuses on creating and distributing content that is valuable, relevant to the audience’s interests and consistent. Content marketing aims to attract a clearly-defined audience and ultimately drive profitable customer action. 

The Aim of Content Marketing

Content marketing is vital to brand-customer relationship building. It establishes a certain level of expertise in your field. Sharing valuable and knowledgeable content about your business and industry alleviates uncertainty in customers’ minds. Content marketing promotes brand awareness and keeps your business at the top of your target audiences’ minds when seeing you consistently – making your brand a valuable contender when it comes to purchasing time. When looking at the statistics regarding content marketing, it’s clear to see how well it works. Implementing an effective content marketing strategy can increase engagement and leads by up to 72%. Content marketing is used to attract leads, vouch for your products and services and close sales. Higher engagements, more leads and increased conversions – doesn’t content marketing sound like a dream?

Inbound vs. Outbound Marketing

Outbound marketing strategies these days aren’t as effective at getting your audience members to resonate with your brand or convert them to customers. Outbound marketing is a traditional method of pushing messaging to potential customers. With consumers being bombarded with hundreds and thousands of marketing messages per day, outbound marketing is quickly losing its ROI. Inbound marketing is a strategy where content strategies are created to spread brand awareness. It facilitates potential customers at each stage of the buying decision with the intent of turning them into long-term valuable customers. Inbound marketing strategies allow you to engage with a qualified audience rather than spend ample time on outbound fishing for customers with no promising leads.

Content Marketing At Each Buying Process Stage

• When creating brand awareness, your content should focus on the main concerns of your audience. Educational, advice-giving and engaging content is the key to success here – blogs, ebooks, videos and newsletters do best at this stage.
• During the consideration stage of the buying process, your content should be a blend of helpful and informative information and marketing. It should educate your audience about what they need and how you can address those needs. Case studies or examples, how-to-guides and checklists work well during this stage. 
• During the final decision stage, content marketing plays a crucial role. Your content’s focus should be on why you are the best choice in the market. Your expertise, knowledge and differentiating benefits are important topics and content such as case studies or examples, customer-generated content from reviews & testimonials, buyer guides, product videos and research findings do best at this stage. 

Creating a Successful Content Strategy

Developing a successful content strategy is simple and your strategy should be manageable and sustainable. Think about your specific business goals, identify the target audience you want to reach and determine what your key performance indicators will be. KPIs like site traffic, conversion rates, engagement rates and sales are all important indicators of how well your strategy is performing. Next, the type of content and channels you’ll be distributing the content on needs to be decided. Think about the consistency of your content and what value is being added by each piece that is created. A brand guide will contain all the important information about the brand’s identity for designs, formats for copy and other important considerations for content creation. Planning, scheduling and implementing your strategy needs to be sustainable and realistic to maintain – this allows you to reach the highest possible success. 

Maximising Business Growth: The Strategic Advantage of Partnering with Something Social Marketing

At Something Social Marketing, we understand the dynamic nature of today’s digital commerce landscape. Our mission is straightforward: to propel your business growth through bespoke marketing strategies. Our services span a wide range, including Social Media Marketing, Paid Advertising, SEO, and Website Development and Design, all aimed at maximising your ROI. Our unique blend of creativity and analytics sets us apart; we handle everything from audience engagement to crisis management in social media, freeing you to concentrate on your core business activities. In Paid Advertising, we’re committed to ensuring that your budget works as a strategic investment. We meticulously research and conduct A/B testing to lower your Customer Acquisition Cost while boosting your Customer Lifetime Value.

We also excel in SEO, ensuring your business maintains a strong online presence. Our expertise extends to Website Development and Design, focusing on creating user-friendly, engaging websites that enhance customer retention. What truly differentiates us is our emphasis on actionable results. We steer clear of vanity metrics, focusing on meaningful KPIs, and provide transparent reporting to empower you with the insights needed for data-driven decisions. If you aim to not just keep up with digital trends but to lead the field, we are the strategic partner that can drive your business towards unprecedented growth.

With an effective content marketing strategy, it is possible to reach your target audience and increase conversions. There are several ways to reach your customers with content resulting in increased revenue, growth in brand awareness and long-term relationship building. Allow your expertise and unique values to shine by creating attractive, engaging content that sells – get in touch with Something Social to discover which of our best content marketing practices we can utilise for you.