The digital world of social media is so vast. Millions of people and businesses worldwide are connected to tens and hundreds of different social platforms to create, share, and/or exchange information and ideas with each other in these virtual communities or networks.
Social media and technology today have allowed the world to connect like never before. They have allowed us to build relationships and stay connected with people hundreds of miles away, spread important news and information, and build and promote businesses in a more personal and direct way.
There is no doubt for any modern business owner that social media is an imperative element for building an online presence in the market. So, we’ve created a list of our top social media tips to crush each of our favourite platforms.
Social Media Tips for All Platforms
Before we dive into our top tips for each platform, it’s important to note what you should be doing across all platforms.
- Consistency is key.
We know you’ve heard it a thousand times but it’s because it really is vital. You need to keep posting (at least a few times a week), keep being seen, and stay in the minds and feeds of your followers.
- Post relevant and interesting content.
What you are posting about should be relevant to your brand and be interesting for and aimed at your audience. Social media users tend to have a rather short attention span and so the content you are producing needs to be short and sweet.
- Provide authentic value to your audience.
Giving valuable insight and staying true to your brand will help you gain the trust and interest of your followers. Social media marketing is about teaching your audience about your business and its products or services in an authentic way.
- Stay on top of your strategy.
Create a brief plan that includes what goals you’d like to reach using social media and how you plan to get there. Also, ensure that you check your analytics, research digital trends and stay up to date on all the latest platform and algorithm updates.
Tips for Instagram
With over a billion active users and still counting, Instagram has quickly become one of the most popular social media platforms. Its popularity is not only among consumers but businesses too with the platform rolling out new features and functions for businesses regularly. Here are some of our best Instagram practices:
- Optimise your bio.
Optimise your bio with a call-to-action to boost engagement, a slogan or a brief description which speaks to your brand’s voice. Adding a link to your homepage, a landing page, or even a branded hashtag will also attract attention and click-through on your profile.
- Post every 2 – 3 days.
Although Instagram algorithms change frequently, research shows that posting often (but not too often), allows your posts to reach their full engagement capacity without stealing the show from your other content. On average, content appears in your audience’s feed for around 3 days.
- Use call-to-actions in your posts.
Lead your readers to a link, shop or promotion or probe them with a question to encourage interaction with your post and profile.
- Include 3 – 10 relevant hashtags.
Many popular brands in recent years have stopped using loads of hashtags and treat them more like accessories for their posts. However, it is still important to include hashtags that are relevant to your brand and audience.
- Use stories to boost engagement.
Stories are one of the most popular types of content for boosting engagement by using features such as polls, links and stickers.
- Use reels to boost reach.
Post reels which are relevant and captivating often by adding elements such as music, text, slide transitions and animations. We love the reels editor on Canva for creating simple but beautiful reels, allowing you to reach audiences like never before.
- Create a distinctive feed aesthetic.
Using your brand’s colours, fonts and imagery, create a feed that is distinctively you so anytime anyone sees your profile or posts, they know immediately that it’s your business.
Tips for Facebook
Facebook, founded in 2004, is one of the most highly popularised social media platforms today. Due to its wide variety of types of media shared, capabilities and integration tools, it is an extremely popular platform for businesses. These are our top Facebook tips:
- Create a public page.
Many new businesses hop onto Facebook but aren’t sure what type of profile to create. A private profile is for people and anyone who wants to interact with you will need to ‘request’ to do so. From your private profile, a public page for a business or brand can be created, anyone on Facebook will then be able to like, follow and interact with your brand.
- Add a call-to-action.
A CTA button can be added to your Facebook page to boost engagement and leads, probing your audience to “Book Now”, “Sign Up”, “WhatsApp” or “Learn More” among many others.
- Use Meta Business Suite to plan, schedule and for insight.
Meta Suite is super versatile and great for businesses who want to streamline their social media marketing. Plan & create posts to be scheduled and posted later, track your page’s insights and trends, create paid ads and even manage your inbox easily through this tool.
- Create shoppable content.
Increase your brand and product discovery if you’re an e-commerce store by adding your products to Facebook (and Instagram) Shopping.
Top LinkedIn Tips
LinkedIn is the place if you are wanting to build a professional digital brand, showcase your achievements and share valuable content with other like-minded professionals, colleagues, and potential employers or customers. Here are some of our top LinkedIn Tips:
- Create a great company profile.
Be sure to fill in every section about your company, taking care to not make any mistakes and include a link to your company’s website. Add a banner to stand out with a call-to-action or messaging.
- Optimise your page for search.
Use keywords in your company profile and hashtags in your posts that are relevant and descriptive of your brand to get the right audience searching for you.
- Use LinkedIn’s network growth capabilities.
LinkedIn is a great platform for networking and gaining new followers and leads. Connect with colleagues, employees, employers, other brands and friends and family and ask them to follow your company page. Sharing other people’s content and customers sharing your content or brand all goes a long way to growing that network.
- The proof is in the analytics.
Use LinkedIn’s data to analyse your marketing efforts regularly to see where you need to improve and what is working for you. Get insights to visitor, engagement and follower analytics.
Maximising Business Growth: The Strategic Advantage of Partnering with Something Social Marketing
At Something Social Marketing, we understand the dynamic nature of today’s digital commerce landscape. Our mission is straightforward: to propel your business growth through bespoke marketing strategies. Our services span a wide range, including Social Media Marketing, Paid Advertising, SEO, and Website Development and Design, all aimed at maximising your ROI. Our unique blend of creativity and analytics sets us apart; we handle everything from audience engagement to crisis management in social media, freeing you to concentrate on your core business activities. In Paid Advertising, we’re committed to ensuring that your budget works as a strategic investment. We meticulously research and conduct A/B testing to lower your Customer Acquisition Cost while boosting your Customer Lifetime Value.
We also excel in SEO, ensuring your business maintains a strong online presence. Our expertise extends to Website Development and Design, focusing on creating user-friendly, engaging websites that enhance customer retention. What truly differentiates us is our emphasis on actionable results. We steer clear of vanity metrics, focusing on meaningful KPIs, and provide transparent reporting to empower you with the insights needed for data-driven decisions. If you aim to not just keep up with digital trends but to lead the field, we are the strategic partner that can drive your business towards unprecedented growth.
When it comes to crushing your social media strategy, we can safely say that consistency, value and planning are the keys to doing well. Take a look at our Social Media Marketing page for more information about what we do.