When creating content for your business, it is important to remember that your potential customers only have so much time in the day to view and engage with your content. Content needs to be short, sweet and impactful, this is why your business needs to explore video marketing. With so many ways to capture and connect with new customers, it is vital for businesses big and small to stay on top of the best practices to capture your target audience’s attention.
Video marketing is the process of creating and distributing videos to promote and sell a product or service. It can be used to create brand awareness, educate customers about your product or service, or drive leads and sales. There are many different types of videos you can create for your business, including product videos, company culture videos, behind-the-scenes and so much more.
1. Video can help your SEO. Here’s why:
Video helps your content rank higher on all search engine results pages. Google’s algorithms value different types of content differently. Videos are perceived to be more valuable than text-only content, resulting in Google’s algorithms giving them preferential treatment. Research done by Hubspot indicates that 66% of viewers visited the company’s website after watching a branded video.
2. Video Marketing increases the probability of sales:
Exposure to videos makes people more likely to buy products or services online. According to a study by Visible Measures, 56% of online shoppers recall seeing a product or service video on an e-commerce website. This proves that even if the video is not directly related to what you are selling, it still increases the chances of consumers buying your products or services.
3. Video can provide Huge Reach and Retention:
An article from TJ McCue’s indicates that video content keeps users engaged, with users spending 88% more time on websites with video. Businesses have plenty of reasons why they should be using video marketing. What may be surprising is that not all businesses use video marketing, even though so many reasons exist. The main reason why so many businesses are not using video marketing is that they don’t have the knowledge to know how to go about it. This is where a professional marketing team comes to the rescue and can assist.
4. Video encourages social shares:
As we all know, this is the age of viral videos. And according to recent statistics, 92% of mobile video consumers share videos with others. This presents a great opportunity for businesses to show off their company culture, products or services, and show their customers what they’re all about.
Video marketing is only going to become more popular, so now is the time to get your creative hat on and come up with some fresh ideas. Whether it’s creating a how-to video reel or story, or even using Facebook or Instagram live, there are endless ways that businesses can utilise video marketing.
5. Video Shows Great ROI:
As video becomes increasingly popular, businesses are reaping the benefits of this high-engaging content. In fact, 52% of businesses say that video provides a good return on investment. Video production may not be the easiest or cheapest task, but it certainly pays off. Furthermore, online video editing tools continue to improve and become more affordable each day. Even your smartphone can produce great quality video content nowadays – so get excited and start creating!
There are many ways to market your business, but video marketing is one of the most effective. By creating engaging videos, you can reach a wider audience and build customer relationships. Stay on top of the latest video marketing trends to ensure that your videos stand out from the competition. Need help with your video marketing strategy and content creation? Get in touch with us today and we’ll be happy to help!