If you are a small business owner, how many hours per day do you spend looking for the best deals on products and services? If you’re like us, likely far too many hours. There are thousands of websites out there that could make your life a little easier, so why not take advantage of them?
We’ve built our fair share of websites over the years and this has led us to create a list of ten useful websites that have saved us time and money by providing valuable tools and resources for running our business.
1. Adalysis
Adalysis helps marketers make smarter, more informed decisions by providing the most accurate data and analysis of the digital advertising industry.
Our favourite tool is the PPC Audit Tool which is an easy-to-use insight that allows you to do a quick audit of your account to identify potential issues before they become problems. This tool also gives recommendations on how to fix these issues to improve performance and maximize ROI.
This site also identifies key metrics such as impression share, click-through rate (CTR), cost per click (CPC) and Quality Score for your keywords in Google Ads or Bing Ads accounts.
2. Zoho Corporation
Zoho Corporation is a leading provider of business software, including Zoho CRM, Zoho Docs, Zoho Books and more. The company’s products are used by over 10 million users in over 150 countries and include some of the most popular cloud-based offerings on the market.
Zoho has also partnered with several other companies to offer additional services such as Zoho Showroom (a platform for selling products online) and Zoho Desk (an app that helps to manage customer service requests).
3. Pictory.ai
You can use Pictory to transform your existing long-form content into short videos that are easier to consume. Using AI technology, it creates a video with the ‘voiceover’ of your company or brand and adds motion graphics to create a unique visual experience for viewers.
This tool is great for small businesses that have lots of content that could be useful but isn’t necessarily video-friendly, such as blog posts or white papers. It allows you to repurpose these pieces so they can be shared easily on social media channels like Facebook and Instagram – all in one go!
4. Copy.ai
Copy.ai is the ultimate tool for small business owners who need to create quality content but don’t have the time or resources to do it themselves. The website allows freelance writers, marketers, business owners and copywriters to create blog intros, landing page copy, LinkedIn ads and product descriptions in minutes.
Simply head over to Copy.ai and you’ll find all the templates laid out on the left. From there you can make edits directly on your browser or download them as Word documents so that you can edit offline before uploading when complete.
5. Canva
Canva is a free graphic design tool that can be used to create social media graphics, presentations and more. The platform includes readymade templates for users to use, and the app is free for anyone to download. Canva Pro offers additional functionality for small businesses and entities at a monthly or yearly cost.
Canva also offers an enterprise platform called Canva for Enterprise. This paid service offers additional features such as collaboration tools, access to the company’s library of creative assets and support from the company’s customer success team.
6. Mailchimp
Mailchimp is a popular email marketing tool for small businesses. It’s easy to use, and it’s optimized for mobile devices and social media. Mailchimp offers basic templates for your emails, which you can use to create newsletters or other marketing campaigns.
Mailchimp also allows you to A/B test alternative versions of your emails so you can see what messages work best with your audience. You can also track clicks on links within the emails, so it’s possible to see which links are most effective in driving traffic back into your website or app.
7. Ubersuggest
Ubersuggest is a powerful SEO tool with a free chrome extension that shows you keywords monthly search volume, CPC & competition data. The Ubersuggest extension will not only provide you with insightful data related to a specific keyword query on Google™ but also on sites like YouTube™, Amazon™ & more.
Great for small businesses and marketers looking to gain an edge over their competitors. The tool is fairly easy to use and will provide you with ample information related to keywords and your site.
8. Bitly
Bitly is a link shortener that can be used to track click statistics, generate QR codes and even create link-in-bios. Bitly is a web service that helps you shorten links so they’ll fit in 140 characters or less on Twitter, Facebook, LinkedIn and other social media sites.
This service removes extraneous information from the URL when you shorten it with Bitly. This makes it easier for small businesses to share links on Twitter and other social networks without having to use one of those tiny little tweet boxes!
9. Beautiful.ai
Beautiful.ai is an AI-powered tool that helps you design stunning presentations in minutes. It’s simple and easy to use, so you can get back to your real work without having to waste time on deck formatting! Great for small businesses that want to present their ideas clearly and effectively.
10. Pexels
Pexels is a free photo and video library that lets you search, find and share free high-quality images and videos. The site contains over 1.5 million images and videos in categories including nature, animals, people, technology, science and more.
Super useful for small business owners who don’t always have the time and resources to capture high-quality and relevant images for their brand. The site is simple to use and you can search for any type of image or video you need in seconds. You can also filter down by category, colour or format (if it matters).
If you are looking for a website & tools to help your small business grow, then these are some of the best options available. They offer a wide range of features that can be customized to fit any need and budget.
Are you a small business owner struggling with your marketing and need some advice? Get in touch with us and we will be happy to help.