When do you need to make the call for a website overhaul? There are a few key aspects that all websites need to take into consideration for a well-functioning business or brand. We cover how to assess the performance of a website and identify the issues for concern. Read on to learn about website maintenance and how to determine when it’s time to launch a website redesign.
Importance of Maintaining a High-Quality Website with a Website Redesign
In the modern world, your website’s online space is your cyber face to the world. And as such, its appearance and functionality will make or break your online visitors’ impressions of your company.
Your website needs to offer an engaging, user-friendly, and technically-optimised experience to drive conversions and establish credibility to secure your business’ longevity and well-being.
4 Points for Assessing Your Website’s Performance
Begin evaluating your website with this checklist of key performance indicators (KPIs) to evaluate its effectiveness:
1. Website speed
A website’s speed during loading and responding to user interactions is crucial. Slow-loading websites can lead to high bounce rates and frustrated users. When evaluating website speed, you can use tools like Google PageSpeed Insights or GTmetrix.
2. Mobile responsiveness
With mobile devices, a website needs to be mobile-responsive by adjusting its layout and design to fit various screen sizes, ensuring a seamless user experience across devices. You can evaluate mobile responsiveness by testing your website on different devices or using tools like Google’s Mobile-Friendly Test.
3. User experience (UX)
UX includes features like navigation, layout, content, and interaction design – and understanding how your users perceive and interact with your website is paramount. You can gather feedback through user surveys, conduct usability testing, or use heatmaps and user behaviour analytics tools.
4. Conversion rates
These rates measure the percentage of website visitors who take desired actions, such as making a purchase, signing up for a newsletter, or submitting a contact form. Higher conversion rates indicate a more effective website. To evaluate conversion rates, you can set up tracking tools like Google Analytics to monitor specific goals or events on your website.
5 Signs Your Website Needs Attention
We’ve highlighted the elements of a website that requires attention and improvement.
1. Outdated Design
An outdated design can make your brand appear unprofessional or less credible and may discourage potential customers from engaging with your website or making purchases. Older designs fail to convey your brand’s values, weakening your connection with your target audience.
It may also give the impression that your company is not up-to-date or innovative, causing customers to question the quality of your products or services.
2. Poor User Experience
If it is difficult to navigate your website, locate information, or complete transactions, users will probably abandon the process altogether. This can result in missed sales opportunities, decreased customer satisfaction, and ultimately, lower revenue.
Customers will perceive your business as uninterested in their needs which leads to negative word-of-mouth, damaging your reputation and hindering customer acquisition and retention.
3. Low Search Engine Rankings
If your website does not appear prominently in search engine results, potential customers may not discover your business when searching for relevant products or services. This can result in reduced website traffic, fewer leads, and missed conversion opportunities.
Customers will often associate higher search engine rankings with credibility and authority. When your website ranks lower in search results, they’ll perceive your business as less reputable, impacting their perception of your products, services, and brand image.
4. High Bounce Rates
These rates indicate that visitors are leaving your website without engaging further, leading to reduced conversion rates and lower customer engagement.
Bounce rates can also signal that visitors did not find what they were looking for or that your website failed to capture their interest or fulfil their needs. And just like that – your website becomes irrelevant, outdated, or difficult to navigate, and not a viable business option.
5. Declining Traffic
If you rely on website visitors to generate leads or make purchases, there will be fewer opportunities to convert them into customers.
This can lead to decreased sales, revenue, and overall business growth – and the impression your business is no longer relevant or popular, ultimately eroding customer trust.
When to Consider a Revamp
There are unique instances when a website redesign is necessary – like needing to realign the site with changing business goals and brand image, as well as issues including:
- Flash-based Content
- Non-responsive Design
- Overuse of Stock Photos
- Outdated Typography
- Complex Navigation
- Excessive Use of Pop-ups
- Outdated Colour Palette
- Lack of Social Media Integration
- Slow Page Load Speed
- Outdated Content Management System (CMS)
Website Maintenance Best Practices
Apply these regular website maintenance best practices to ensure optimal performance and security.
Regular updates, patches, and monitoring protect against hacking, malware, and data breaches.
Maintenance optimises speed and responsiveness, reducing bounce rates and improving the user experience.
- User Experience
Update content and features to enhance user satisfaction and engagement.
- Search Engine Optimization (SEO)
Ensure your website works across different browsers, devices, and screen sizes.
- Software Updates
- Data Integrity and Backup Procedures
Choose a backup location (like cloud storage) and complete full site backups, and incremental backups, and apply some security and encryption.
For help with any of the above, we offer a full suite of website services tailored to your needs.
Ace Your Website Redesign with an Experienced Team
All the best with your website maintenance! Remember to keep up with periodic evaluation, maintenance, and website optimisation efforts. Does this all sound a bit overwhelming? For customised website redesign guidance and services, contact us!