In today’s highly competitive markets, it is easy to feel swamped and left behind by the jet setters of the industry. They have massive budgets and dedicated teams to constantly be on the customer’s mind at all times. What a lot of businesses forget is that there are many ZERO budget marketing tools and techniques that can be used to provide ample value to your business.
Using your Insights & Analytics
Companies generate a rich variety of data and are unaware that they can be used to make informed business decisions, and improve efficiencies while personalising the customer experience. Companies can use insights & analytics to guide their business decisions to minimise financial losses and improve on business acquisitions resulting in increased ROI.
As a company, using your insights & analytics to try and improve efficiencies can get you so far. By analysing your data, you can pick up and extract meaningful patterns to create customised product and service offerings for your customers, and you can identify routine processes that can become automated, which will free up time for employees to focus and perform tasks that require cognitive skills.
With so much data available from sources such as Meta, Google Analytics and sales history alone, companies can create more refined customer profiles, identify specific customer behaviour and personalise the customer experience.
Have an Online Presence
“Why do I need an Online Presence? That seems like so much effort!” Well, it’s a reality we have to deal with in modern times. If you want your business to be successful you need to have an online presence. With 2/3rds of the world population having access to the Internet, it’s essential to tap into market channels that have a history of success and are constantly growing. The Internet is not going anywhere anytime soon.
Create or update business accounts for the following platforms:
- Facebook – Facebook provides businesses with excellent ways to gather customer prospects, generate reviews, share opinions and offer feedback.
- Instagram – Instagram will allow your business to showcase its key points and engage with your community and with potential customers.
- LinkedIn – LinkedIn is highly business orientated and is used primarily for networking and career development. It is great for brand awareness too.
- Google Business – Google Business makes it easier for potential stakeholders to find your company on the internet.
Create a manageable content strategy that will allow your business to create quality content and post it consistently to stay on top of your potential customer’s minds. Make sure to focus on specific business goals, identify which platforms to use to interact with your customers and create key performance indicators (KPIs) to measure your efforts and make any necessary adjustments to your strategy.
Zero Budget Marketing = Networking
Many people get the perception that networking is only beneficial when you are looking for a job. There are so many benefits from networking not only for yourself but for your business and a business professional. LinkedIn can be a great tool for Networking.
Networking can help with:
- Lead generation – Networking is a great way for your business to generate leads and close them. It allows you to connect and communicate with business professionals who are interested in helping each other and themselves.
- Boost your professional confidence – Networking is a great way to test your metal with other like-minded individuals or businesses who want to learn and educate within the industry.
- Stay on top of industry trends – Networking can help you connect with individuals and businesses who are paving the way for the industry and even the world.
Some businesses and individuals don’t understand the power of networking. You are potentially one connection away from your next big break, KEEP NETWORKING!
Maximising Business Growth: The Strategic Advantage of Partnering with Something Social Marketing
At Something Social Marketing, we understand the dynamic nature of today’s digital commerce landscape. Our mission is straightforward: to propel your business growth through bespoke marketing strategies. Our services span a wide range, including Social Media Marketing, Paid Advertising, SEO, and Website Development and Design, all aimed at maximising your ROI. Our unique blend of creativity and analytics sets us apart; we handle everything from audience engagement to crisis management in social media, freeing you to concentrate on your core business activities. In Paid Advertising, we’re committed to ensuring that your budget works as a strategic investment. We meticulously research and conduct A/B testing to lower your Customer Acquisition Cost while boosting your Customer Lifetime Value.
We also excel in SEO, ensuring your business maintains a strong online presence. Our expertise extends to Website Development and Design, focusing on creating user-friendly, engaging websites that enhance customer retention. What truly differentiates us is our emphasis on actionable results. We steer clear of vanity metrics, focusing on meaningful KPIs, and provide transparent reporting to empower you with the insights needed for data-driven decisions. If you aim to not just keep up with digital trends but to lead the field, we are the strategic partner that can drive your business towards unprecedented growth.
Companies need to do all they can to survive and thrive in today’s ever-changing market landscapes. We really underestimate how much we can do with ZERO budget marketing, there are many more tools and channels that can support your efforts. To find out more about marketing and what you can do to improve your own, take a look at our other blogs – www.somethingsocial.co.za/blogs.